Navigating your small business in economic uncertainty
February 9, 2023
10:00 am
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12:00 pm
PST
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PST
February 9, 2023
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Why should you attend?
Why should you watch?
Founders Table is an Amazon Small Business Academy live event series for early-stage small business owners to learn from experts and peers while building a sense of community. Within each event in the series, we’ll explore a different topic from the unique perspectives of a celebrated business expert, a small business owner, and entrepreneurs like you through fireside chats, live spotlight case studies, expert AMAs (Ask Me Anything), and topic-driven networking sessions. Here at Founders Table, everyone has a seat.
You’ll hear from our guest Sarah Friar, CEO of Nextdoor and Co-founder of Ladies Who Launch, as we explore inspiring stories about resilience and weathering economic storms. You’ll learn practical tips that will help you grow your business as we delve into our topic: “Navigating your Small Business in Economic Uncertainty". In our fireside chat with Sarah, we’ll shine a light on the challenges and unique issues of starting a business in 2023 and what it takes to make the most of an economic downturn. You’ll also get a chance to ask Sarah your questions during our expert Ask Me Anything, and view a small business spotlight case study, featuring Nana Joes Granola and its founder Michelle Pusateri, for recession-savvy tools and creative techniques that will help set you on the path to success. Finally, in our networking sessions, you’ll meet some talented, passionate early-stage entrepreneurs and founders just like you.
Key Takeaways
Carefully curated bite-sized takeaways from our Founders Table event.
Speakers
Sarah Friar
CEO at Nextdoor, Co-Launcher of Ladies Who Launch
Sarah Friar is Chief Executive Officer of Nextdoor. Sarah previously served as Chief Financial Officer of Square and has held executive leadership roles at Salesforce, Goldman Sachs, and McKinsey. Sarah sits on the boards of Walmart and Dragoneer Growth Opportunities Corp. III and the advisory board for HOPE Global. She is the co-founder of Ladies Who Launch, a nonprofit that celebrates and empowers women entrepreneurs. Sarah earned her MEng in Metallurgy, Economics, and Management from the University of Oxford and her MBA from the Stanford University Graduate School of Business, where she graduated as an Arjay Miller scholar. She holds an honorary doctorate from Ulster University and in 2019 was granted an OBE from Queen Elizabeth II for services to entrepreneurship.
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Michelle Pusateri
Founder at Nana Joes Granola
Number one granola lover and founder of Nana Joes Granola. Michelle was raised in the Dogpatch and started Nana Joes Granola with the goal of bringing all natural, whole food ingredients back to the grocery store shelves. After graduating from the Culinary Institute of America, she moved to San Francisco, California where she worked as a pastry cook at The Fairmont Hotel, the Four Seasons Hotel, Nopa and was the Pastry Chef at Magnolia Brewing and Nopalito before starting Nana Joes Granola in 2010. Starting Nana Joes Granola was a moment of realization for Michelle that she had a gift for baking and something special to give to the San Francisco community.
LinkedInHost
Abby Malchow
Manager of Small Business Partnerships at Amazon
Abby Malchow is a Sr. Business Development Manager for Small Business Empowerment at Amazon where she manages partnerships that help drive success for early-stage entrepreneurs and small businesses through delivering programs and investments that support their continued growth. Abby joined Amazon in December 2018 and during her tenure she has remained focused on enabling the success of entrepreneurs, small businesses, and underserved businesses through various roles, programs, and initiatives to include creating the Military Entrepreneurship Program and supporting the launch of Amazon’s Supplier Diversity Program. Prior to joining Amazon, Abby worked at Intel Corporation and is a retired U.S. Navy Chief and combat veteran, serving more than 20 years in the military.
LinkedInSchedule
View each session on the agenda
Welcome and Intro Remarks
Abby Malchow
Manager of Small Business Partnerships at Amazon
Fireside Chat: Navigating Your Small Business in Economic Uncertainty
In our fireside chat, we will shine a light on the challenges and unique issues of starting a business in 2023 and what it takes to make the most of an economic downturn.
Sarah Friar
CEO at Nextdoor, Co-Launcher at Ladies Who Launch
Michelle Pusateri
Founder at Nana Joes Granola
Abby Malchow
Sr. Business Development Manager at Amazon
Small Business Spotlight: Nana Joes Granola; Elevating the Wholesome Goodness of Granola
Dive into the small business case study featuring Nana Joes Granola to learn about the challenges Michelle has encountered and creative techniques that have helped her overcome them.
Sarah Friar
CEO at Nextdoor, Co-Launcher at Ladies Who Launch
Michelle Pusateri
Founder at Nana Joes Granola
Abby Malchow
Sr. Business Development Manager at Amazon
Braindate
Connect and debrief with peers on topic-driven discussions and expand your network with meaningful interactions. Share thoughts with founders and entrepreneurs just like you. If something comes up that you want addressed by one of our speakers, bring it with you into the Ask Me Anything session that immediately follows.
Ask Me Anything: Live Q&A
This AMA is your chance to ask Sarah and Michelle any questions you have.
Sarah Friar
CEO at Nextdoor, Co-Launcher at Ladies Who Launch
Michelle Pusateri
Founder at Nana Joes Granola
Abby Malchow
Sr. Business Development Manager at Amazon
Closing Remarks
Abby Malchow
Manager of Small Business Partnerships at Amazon
How do I contact the Organizer?
For questions about Founders Table events, please contact us at founderstable@amazon.com.
Disclaimer
The information provided is for general educational purposes only. This is not legal advice and should not be construed as such. Moreover, this educational content does not create any attorney-client relationship between you and the contributors or their respective employers. You should not act upon any such information without first seeking qualified professional counsel on your specific matter. You should contact your attorney to obtain advice with respect to any particular legal matter.
Founders Table: Frequently Asked Questions
Founders Table is a virtual event. To register, click on the Events tab and find the event(s) you’re most interested in. If you have any questions, reach out to us at founderstable@amazon.com.
This 2-3 hour event will provide an early look at major small business trends and offer inspiration and practical insights on what it takes to innovate and digitalize a business. Anyone seeking a deeper understanding of entrepreneurship—including business leaders, thought leaders, and aspiring disrupters—should take a virtual front-row seat. Reserve your spot now on the Events tab.
In addition to major small business trends, inspiration, and practical tips, Founders Table features a mix of fireside chats, expert AMAs (Ask Me Anything), spotlight case studies, and brain date sessions.
The official event time zone is Pacific Time (PT). When you add the event to your calendar of choice (Outlook, Gmail, etc.), it will show up in the calendar’s time zone. Please view times for specific events on the respective detail pages in the Event tab.
Yes, panels and virtual talks will be recorded. Due to the virtual nature of the event, participant activity may be recorded.
Highlight videos will be posted on each detail page after the event. Please allow up to 1 week after the event to view these videos.
For Founders Table events, you must register for the event from the event page. You will receive an email confirmation after registering. If you haven't received a registration confirmation email within a few minutes, please check your spam folder.
On the day of the event, simply log into the Event hub and enjoy the sessions. The digital event which will launch when the “virtual doors” open on the event date.
There is no fee to attend Founders Table events. Only prior registration is required.
You’ll need a desktop, tablet, or mobile device to attend a live event. Amazon Small Business Academy uses Bizzabo.com, which works best on desktop. Click here to learn more about Bizzabo’s system requirements.
