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Founders Table

Founders Table All-Stars: Market Expansion

December 7, 2023

2023-12-07 12:00

12:00 pm






December 7, 2023


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Why should you attend?

Why should you watch?

Founders Table is a free event series from Amazon Small Business Academy, for early-stage small business owners to learn from experts and peers while building a sense of community. With each event, we explore a different topic from the unique perspectives of a celebrated business expert, a small business owner, and entrepreneurs like you through fireside chats, a spotlight case study, expert AMAs (Ask Me Anything), and topic-driven networking sessions. Here at Founders Table, everyone has a seat.  

Founders Table All-Stars: Market Expansion

Entrepreneurs and small business owners are always looking to the future. Once your business is up and running, it’s natural to start thinking about how and when to expand. This panel of business experts will share past experiences, caveats and actionable strategies to help you take your business to the next level. Will it require a new product? A new territory? A large influx of capital? We’ll talk about all of it, plus taxes and trademark laws, marketing considerations, and lessons learned. If you’re thinking about what’s next, you’ll want to watch Founders Table All-Stars: Market Expansion.


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Key Takeaways

Carefully curated bite-sized takeaways from our Founders Table event.


Arlan Hamilton

Founder of Backstage Capital & Runner, Author, and "Venture Catalyst"

Arlan Hamilton, founder at Backstage Capital and, is a serial entrepreneur, author, and master multi-tasker. She founded Backstage Capital in 2015 to invest in founders who are people of color, women and/or LGBTQ. Since its founding, Backstage has raised nearly $30 million and invested in 200 startups led by underestimated founders. Arlan is also the founder of, a startup that connects outstanding employee talent with inclusive companies. Arlan published her book, “It’s About Damn Time,” in 2020, detailing her journey from homelessness to venture capital trailblazer. Arlan also hosts the popular podcast “Your First Million”, and in 2018, was the first non-celebrity Black woman to grace the cover of Fast Company magazine. Arlan is a big proponent of paying it forward and supporting other underestimated people in the tech industry and beyond. She’s a limited partner in 27 funds led by emerging, underestimated managers, and she and her mother, Mrs. Earline Butler-Sims, have established scholarship programs for Black students at Oxford University, HBCU Dillard University, and Harvard Law.


Brian Smith

Founder, UGG

Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past six years. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life. Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners. He spends his time with his family and friends in Southern California and enjoys surfing and contributing to humanity.


Neil Parikh

Entrepreneur and Co-Founder of Casper Sleep

Neil Parikh is an entrepreneur and co-founder of Casper, the global sleep brand. He co-founded Casper in 2014 with the ambition of developing technology to help the world sleep better. He helped grow the company to over $500 million in sales and through its IPO in 2020. Neil is an angel investor in over 150 disruptive companies like Affirm, Archer, Graza, Reddit, Ro, Relativity, Tia and Tomorrow Health. Neil has experience ranging from e-commerce to robotics and synthetic biology. He coaches ambitious founders on building world-class companies and is a regular speaker on startups, fundraising, bootstrapping, product development, operations and more. He is a big believer in hiring the right people who believe in the mission and vision of the company – and heavily invests in developing and managing talent.



Abby Malchow

Manager of Small Business Partnerships at Amazon

Abby Malchow is a Sr. Business Development Manager for Small Business Empowerment at Amazon where she manages partnerships that help drive success for early-stage entrepreneurs and small businesses through delivering programs and investments that support their continued growth. Abby joined Amazon in December 2018 and during her tenure she has remained focused on enabling the success of entrepreneurs, small businesses, and underserved businesses through various roles, programs, and initiatives to include creating the Military Entrepreneurship Program and supporting the launch of Amazon’s Supplier Diversity Program. Prior to joining Amazon, Abby worked at Intel Corporation and is a retired U.S. Navy Chief and combat veteran, serving more than 20 years in the military.



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The information provided is for general educational purposes only. This is not legal advice and should not be construed as such. Moreover, this educational content does not create any attorney-client relationship between you and the contributors or their respective employers. You should not act upon any such information without first seeking qualified professional counsel on your specific matter. You should contact your attorney to obtain advice with respect to any particular legal matter.

Founders Table: Frequently Asked Questions

What type of content and sessions can I expect?

Founder's Table brings you a rich and diverse range of educational sessions to enhance your small business knowledge:

Explore Small Business Trends to stay informed about industry shifts. Draw inspiration from success stories and entrepreneurial journeys, while receiving practical tips and strategies for your own business. Engage in insightful Fireside Chats with experienced entrepreneurs and industry experts. Get personalized guidance through Expert AMAs (Ask Me Anything) sessions, and dive into Spotlight Case Studies of successful businesses. Founder's Table is your go-to resource for valuable insights and inspiration on your entrepreneurial path.