Ready to build a small business?

Resources to help you go from concept to launch—and beyond.

Get access to e-learning courses and live events on The Academy.

On-demand courses

Learn at your own pace with our on-demand courses available anytime, anywhere, tailored to your business stage.

Expert-led events

Connect, learn, and grow with our live events and take your knowledge to the next level.

Completely FREE

Dive into our comprehensive library of business courses, podcasts, webinars, live Q&As, events, and more—absolutely free.
Live Events

Connect with experts and peers

Amazon Small Business Academy's live events go beyond theory, by connecting attendees with experienced small business owners. These sessions cover a wide range of topics, relevant for those just starting or ready to scale their business. Each event provides actionable insights and strategies, ensuring attendees gain valuable and applicable knowledge.

Amazon Small Business Academy offers the following small business resources, for FREE:

  • Online courses developed with industry professionals

  • Live & on-demand educational content

  • Community of like-minded entrepreneurs

Free Guide

Small Business Quick Start Guide

Thinking about starting your own business? Check out our quick start guide for qualities of successful entrepreneurs, the skills you need to succeed, and resources to help you go from concept to launch—and beyond.

Curious about selling in the Amazon store?

Learn how to create a selling account, list products, fulfill customer orders, and more.

Frequently Asked Questions

Who is Amazon Small Business Academy for?

Amazon Small Business Academy is for early-stage entrepreneurs and small business owners looking to learn how to start, build, or launch their businesses. Whether you're simply curious about starting a business, have a business idea but need some guidance, or already have a business and want to grow– our resources are here to help.

What do I get when I sign up?

When you create your FREE Amazon Small Business Academy account, you’ll get:

  • Access to live and on-demand educational content
  • Availability of 24/7 self-paced courses
  • Regular newsletters to keep you informed about new course releases and upcoming event
Is Amazon Small Business Academy free?

Yes, it's absolutely free. There are no hidden costs or surprise fees. Simply create an account, and you'll have access to all our valuable content.

Will I get any one-on-one coaching?

Currently, we don't offer one-on-one coaching. However, in The Academy, we host free Ask an Expert sessions presented by small business owners and industry experts. These interactive sessions, lasting 30-60 minutes, feature a member of the Amazon Small Business Academy team and a subject matter expert. Together, they will address your pre-submitted questions and engage in live Q&A.