Ready to build a small business?

Resources to help you go from concept to launch—and beyond.

Not sure where to begin?
Take the Self-Assessment

Live & on-demand webinars series

Take your knowledge and skills to the next level with webinars tailored to your business stage.

Founders Table:
Expert-led events

Connect with like-minded entrepreneurs and business leaders through our virtual event series.

Completely FREE
from start to finish

Access our podcast, webinars, live Q&As, events, and more—all at no cost to you.
Live Sessions Weekly

Learn with interactive webinars

Join our business coaches for focused sessions in real time. Have questions? Dive deeper during office hours, which are co-hosted by industry experts from our featured education partner, Collegiate Entrepreneurs' Organization (CEO).

An Amazon Event Series

Connect with experts and peers

Founders Table is an event series for early-stage entrepreneurs to learn from experts and peers while building a sense of community. During each event, we’ll explore a different topic from the unique perspectives of a business expert, a small business owner, and entrepreneurs just like you.

Amazon Small Business Academy offers the following small business resources, for FREE:

  • Online courses developed with industry professionals

  • Live & on-demand webinars

  • Community of like-minded entrepreneurs

Free Guide

Small Business Quick Start Guide

Thinking about starting your own business? Check out our quick start guide for qualities of successful entrepreneurs, the skills you need to succeed, and resources to help you go from concept to launch—and beyond.

Frequently Asked Questions

Who is Amazon Small Business Academy for?

Amazon Small Business Academy is for early-stage entrepreneurs and small business owners looking to learn how to start, build, or launch their businesses online. We offer education, resources, and inspiration for anyone who’s curious about starting a business, has an idea but needs help taking that first step, or has an existing business and is looking to start selling online.

What do I get when I sign up?

When you create your FREE Amazon Small Business Academy account, you’ll get: 

  • Access to all live webinars and on-demand courses
  • Easy, 1-click registration for live webinars, office hours, and events
  • Newsletters for new course launches and upcoming events
Is Amazon Small Business Academy free?

Yes, you can access everything Amazon Small Business Academy has to offer at no cost to you—and there are never any surprise fees. Simply create an account to see all our content.

Will I get any one-on-one coaching?

Amazon Small Business Academy does not currently provide one-on-one coaching. If you have any questions, we recommend attending Ask an Expert. Ask an Expert sessions are 30-60–minute open forum sessions facilitated by an Amazon Small Business Academy training program manager and a subject matter expert from Collegiate Entrepreneurs’ Organization (CEO). Our experts will address any pre-submitted questions, followed by 15–30 minutes of live Q&A.