Start Track

Want to know the most important step to starting your business? Start with you. An entrepreneur’s success is deeply intertwined with the practice of self-awareness. In the Start track, we’ll help you identify your passions, purpose, and motivation behind owning a business, so that you can take your ideas to the next level.

What to Expect

  • Learn how to come up with a business idea
  • Define your business purpose
  • Discover your target audience
  • Get familiar with the basics of business strategy and finance


Learn from business coaches during live webinars or watch on demand webinars on your own schedule

Exercise guides

Make the most out of each webinar by downloading the corresponding exercise guides

Ask an expert

Have questions? Ask a business expert from Collegiate Entrepreneurs' Organization (CEO) during a live Q&A.

Upcoming Live Webinars

Browse upcoming live webinars from Start Track

Level-up your entrepreneurial skillset. Take a deep dive into a particular topic with live webinar sessions, Q&A's, and office hours.

Frequently Asked Questions

Where do I start?

You can start by taking the Self-Assessment, where you can find a recommended track based on where you’re at with your business. You can also self-select your preferred track on our Classroom page.

Can I watch the webinar at a later time?

Yes, all live webinars will be recorded and uploaded to the website within 24 hours.

What kind of technology is required to attend a webinar?

You’ll need a desktop, tablet, or mobile device to attend a live webinar. Amazon Small Business Academy uses, which works best on desktop. Click here to learn more about GoTo Webinar’s system requirements.

What materials do I need to bring to attend a webinar session or an office hour?

No need to bring anything. For your convenience, an exercise guide will be available to download with each webinar, so you can take notes and easily find additional resources.

Who creates the course material?

We’ve partnered with industry professionals from Collegiate Entrepreneurs’ Organization (CEO) to develop the Start and Build Tracks for you. The Launch Track is created by experts from Amazon Small Business Academy in partnership with various Amazon teams focused on small business empowerment.

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