Educational Content

Access all our webinars on your own schedule. Register to join an Ask An Expert session to get your questions answered by experts.

Live presentation: Leading a team
In this session, you will learn essential skills for successfully leading and managing a team.
You might be a solopreneur looking to hire your first employee or you might be looking to sharpen your leadership skills as an existing team leader. In this live session presented by an Amazon Small Business Coach, you will learn essential skills for successfully leading and managing a team. Join us as we address questions like "What characteristics or skills do successful team leaders and managers have?" and "What are some common leadership pitfalls to avoid when managing a team, and how can I address them?". You'll leave with some essential tools and methods that will help you build your leadership skills and style.
Intended audience: Entrepreneurs and professionals in leadership positions.

Ask an Expert: Amazon Business
A live Q&A session covering the features and benefits of Amazon Business as well as account navigation.
"Ask an Expert" is a 30–minute open forum Q&A session facilitated by an Amazon Small Business Academy training program manager and subject matter experts. They will address any questions that are pre-submitted to small-biz-academy@amazon.com or asked live during the session.
In this session, you will learn about buying for your small business on Amazon Business. We will cover what is needed to sign up for Amazon Business, features that help improve business operations, and separating your personal purchases from your business purchases.
Intended audience: Entrepreneurs and Amazon sellers interested in streamlining their business purchasing.

Ask an Expert: Amazon Transparency
A live Q&A session discussing how Amazon Transparency proactively protects your brand from counterfeits.
"Ask an Expert" is a 30–minute open forum Q&A session facilitated by an Amazon Small Business Academy training program manager and subject matter experts. They will address any questions that are pre-submitted to small-biz-academy@amazon.com or asked live during the session.
In this session, you will learn about protecting your business from counterfeits with Amazon Transparency. We will cover what is needed to sign up for Amazon Transparency and the importance of safeguarding your brand identity for both building brand recognition and establishing brand loyalty.
Intended audience: Entrepreneurs and Amazon sellers looking to protect their brand from counterfeits.

Ask an Expert: Multi-Channel Fulfillment
A live Q&A session discussing how multi-channel fulfillment can support small and medium sized business owners.
"Ask an Expert" is a 30–minute open forum Q&A session facilitated by an Amazon Small Business Academy training program manager and subject matter experts. They will address any questions that are pre-submitted to small-biz-academy@amazon.com or asked live during the session.
In this session, you will learn about fulfilling orders with Multi-Channel Fulfillment. We will cover what Multi-Channel Fulfillment does to improve your fulfillment strategy and support your business growth.
Intended audience: Entrepreneurs and Amazon sellers interested in exploring fulfillment options.
Frequently Asked Questions
You can start by taking the Self-Assessment, where you can find a recommended track based on where you’re at with your business. You can also self-select your preferred track on our Classroom page.
Yes, all live webinars will be recorded and uploaded to the website within 24 hours.
You’ll need a desktop, tablet, or mobile device to attend a live webinar. Amazon Small Business Academy uses GoToWebinar.com, which works best on desktop. Click here to learn more about GoTo Webinar’s system requirements.
No need to bring anything. For your convenience, an exercise guide will be available to download with each webinar, so you can take notes and easily find additional resources.
We’ve partnered with industry professionals from Collegiate Entrepreneurs’ Organization (CEO) to develop the Start and Build Tracks for you. The Launch Track is created by experts from Amazon Small Business Academy in partnership with various Amazon teams focused on small business empowerment.
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